Privacy Policy
Dripcheck, by Altronite · Last updated 6 July 2026
1. What this policy covers
This policy explains what personal data Dripcheck collects, why, how we store and protect it, and the rights you have over it. Dripcheck is an AI styling app: you add a photo of yourself and see clothes rendered on you. Because your photos are sensitive, we treat privacy as a core feature, not an afterthought. Dripcheck is provided by Altronite (a company to be incorporated in India as "Altronite Technologies Pvt Ltd").
2. What we collect
We collect only what the app needs to work:
| Data | Why we collect it |
|---|---|
| Your photo(s) — the "digital you" photo and any garment photos you add | To generate try-on renders and build your wardrobe. This is the core function. |
| AI renders and looks you create | To show, save, and let you organise your looks. |
| Your name / display name | To personalise your experience during onboarding. |
| Email address (and, if you use phone sign-in, your phone number) | To create and secure your account, via our authentication provider. |
| Purchase records — which credit pack or subscription you bought | To grant you the credits you paid for and manage your account. |
| App usage events (once analytics is enabled) | To understand how the app is used and improve it. See section 7. |
We do NOT collect your location. Every photo you upload has its EXIF and GPS metadata stripped automatically before it is stored — location that phones embed in photos never reaches our servers. We do not request any location permission.
We do not knowingly collect data from children. Dripcheck is intended for users 13 years and older and is not directed at children.
3. How your photos are handled (the important part)
- Your photos and renders are private. They are served only to your own account through short-lived signed links, after we verify the file belongs to you. They are never public and no other user can open them.
- We never use your photos, garments, or looks to train any AI model — ours or anyone else's.
- Renders are produced using a third-party AI model provider (Google's Gemini API) acting as our processor. Your images are sent to it only to generate your render, under terms that do not permit using your data to train their models (our paid, no-training tier).
- Photos are stored in private cloud storage (Cloudflare R2) with access restricted to our backend; uploads pass through our server (validated and metadata-stripped), never written directly to public storage.
4. Why we use your data (purposes)
- To provide the core service (rendering, wardrobe, looks, sharing you initiate).
- To operate your account, credits, and purchases.
- To keep the service secure and prevent abuse (e.g. rate limits, anti-multi-account signals).
- To improve the app through aggregate, non-identifying usage analytics (section 7).
We do not sell your data. We do not use your data for third-party advertising, and the app contains no ads.
5. Sharing your data
We share personal data only with service providers who process it on our behalf to run the app, under contract:
- Authentication (Google Firebase) — to sign you in.
- AI rendering (Google Gemini API) — to generate your renders (no-training terms).
- Cloud hosting & storage (Google Cloud — Mumbai region; Cloudflare R2/edge) — to run the backend and store your data.
- Payments — Google Play Billing (for in-app purchases on Android) and/or Razorpay (for web purchases). Your card/UPI details are handled by these processors; we do not see or store them.
- Analytics (Google Analytics 4), once enabled — see section 7.
A look becomes visible to others only when you choose to share it (e.g. a share link or via WhatsApp). That is entirely user-initiated.
6. Where your data is stored
Data is stored and processed primarily on infrastructure in India (Mumbai region) and on Cloudflare's global edge network for delivery. Some processors (e.g. the AI model provider) may process data outside India to deliver the service.
7. Analytics
We use privacy-respecting product analytics (Google Analytics 4) to understand aggregate usage — which features are used, where people drop off — so we can improve the app. Analytics is instrumented but may not be active at first launch; this section and the Play Data Safety form will be updated to match what is actually live. We do not use analytics to build advertising profiles.
8. How long we keep your data
We keep your data for as long as your account is active. You can delete individual garments and looks at any time. The account-deletion retention window will be stated here once full account deletion ships (for example, "when you delete your account, your photos, renders, and wardrobe are permanently deleted within 30 days").
9. Your rights
Under India's Digital Personal Data Protection Act, 2023 (DPDP) and applicable law, you can:
- Access the personal data we hold about you.
- Correct inaccurate data (e.g. update your name/photo in the app).
- Delete your data — delete individual items in-app; for full account deletion, use the in-app option or contact us at the email below and we will action it.
- Withdraw consent for optional processing.
- Grievance redressal — contact our grievance officer below; we will respond within the timelines required by DPDP.
Grievance Officer: name and contact address to be published here, as DPDP requires a named contact. In the meantime you can reach us at privacy@altronite.com.
10. Consent
By creating an account and adding your photo, you consent to the processing described here. You can withdraw consent by deleting your content or your account; some processing (e.g. keeping purchase records for tax/accounting) may continue where the law requires.
11. Security
We protect your data with encryption in transit (HTTPS/TLS everywhere), private per-account access to media via signed links, server-side upload validation, and access controls on our infrastructure. No system is perfectly secure, but we treat body photos as sensitive personal data and design around that.
12. Payments
In-app purchases on Android are processed by Google Play Billing; web purchases (if you use the web app) by Razorpay. These providers have their own privacy terms. We store only the record of what you purchased, not your payment instrument.
13. Changes to this policy
We may update this policy; we will post the new version here and update the effective date. Material changes will be communicated in-app.
14. Contact & governing law
Questions or requests: privacy@altronite.com.
This policy is governed by the laws of India, with jurisdiction in the courts of the city to be named at publication (e.g. Bengaluru).